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Table of contents
- Pepsi marketing essay in 2021
- Pepsi cola advertising and marketing
- How much is pepsi worth
- Pepsi headquarters
- Pepsi marketing mix
- Is pepsi owned by coca cola
- What brands does pepsi own
- Pepsi cola marketing strategy
Pepsi marketing essay in 2021
Pepsi cola advertising and marketing
How much is pepsi worth
Pepsi headquarters
Pepsi marketing mix
Is pepsi owned by coca cola
What brands does pepsi own
Pepsi cola marketing strategy
Who are the target market for Pepsi products?
For naturalists, Pepsi has products such as Pepsi Natural and Aquafina Alive. Products such as Pepsi and Pepsi Max are available for the mass market. The primary target group of PepsiCo for its Pepsi line of products are people in the age group of 13-34. It also targets people that are athletes and overweight (PepsiCo 2010).
What kind of products does PepsiCo International sell?
PepsiCo International (PI) PAB sells concentrates and syrups to Pepsi bottlers as well as directly sells finished goods to distributors and retailers. PAB brands include Pepsi, Mountain Dew, Tropicana Fruit Juices, Gatorade isotonic sports beverage, Lipton tea, Sierra Mist, Dole and SoBe (PepsiCo 2010).
When did Pepsi start marketing itself as Pecsi?
For example, in July 2009, Pepsi started marketing itself as Pecsi in Argentina after reports that its name was incorrectly pronounced by around 25% of the population (AdAge.com 2009). PepsiCo has different products to suit different needs.
Why was Pepsi Max introduced in some countries?
For example, the introduction of Pepsi Max in some countries was in response to consumer’s requirement of a drink with low sugars and which targeted individuals who were diabetic (Hitt, 2009). The development of new products to attract more shares has caused some of the the products from these companies to fail while others have been successful.
Last Update: Oct 2021