Lego case study essay

Lego Group has also been operating through large toy retailers, and this has been one of their biggest drawbacks in the market. The large retailers are effective marketing outlets, but they normally operate on high costs and this is likely to deprive the company of substantial amounts of money in profits.

The case study has been summarised for clear understanding of the issues raised. LEGO is one of the top toy manufacturers’ in the world. Its interlocking plastic bricks have made the company a sensation for the world’s most innovative toy creators through learning and developing while playing.

LEGO estimate’s that it has sold over 400 billion LEGO Bricks since its start. This case study analysis looks at The LEGO Groups strategic direction and the battle of the block makers in particular Mega Bloks.

The design and implementation of these strategies was based on the company’s organization, management and business expectation plans. This involved the replacement of over three quarters of the senior management team with a new batch. Other strategies would be centered on the firm’s operational systems, among other key interventions.